Maybe it’s not really that Google Analytics gives me too much information but that I am prone to getting lost in small multiples. I guess technically GA’s interface isn’t small multiples, but it does have a lot of information. For example, I’m fascinated by the “click overlay” feature which shows me where people clicked on my site by overlaying little things that look like progress bars over all the links. If people clicked on them, they get a little “progress” and change color. Not surprisingly, the most commonly clicked items are post titles and “Continue…” links. People also click on “About Me” a bunch. And, Eric Cook’s blog “Words, get out of my head” dominates the clicks in the “recommended blogs” category. Rock on with your fun blog title, Eric!
tag, it’s the last part of the page to load and shouldn’t slow your users down. You’ll need a Google account to access Analytics, and it’s instructions are pretty straightforward.